HOODWINKED UNLIMITED
Hoodwinked Unlimited is an online apparel store that offers quality and affordable DeMolay shirts, with designs embodying the unique and estimable characters of a DeMolay – knightly leader, and a gentleman.
The brand aims to provide the members of the Order of DeMolay a means to express their loyalty and love for the Order with pride, emulating Jacques DeMolay to create a “modern-day chivalry” of which Hoodwinked Unlimited stands for.
OUR HISTORY
It was established in the year 2011 by two DeMolays from Baguio Chapter with a vision to provide their brethren access to shirts at affordable prices, not comprising the quality of the product. From then, it had launched a handful of designs.
The brand also became an avenue for the local chapter to raise additional source of income from its earnings since its inception. It also extended financial aid to few members during their studies in return to their help in business logistics. In addition, Hoodwinked Unlimited collaborated with the chapter through creating shirt designs it used in various income generating projects.
While the two owners continue to balance their respective careers and the business operation, the brand went on and off from 2015 to 2017. And in the latter year, it released its last design in partnership with the Baguio Chapter before going to hiatus.
In 2020, one of the owners decided to return it back to business with fresh and new designs. From its previous launch where the Order of DeMolay logo served as its main concept, the revamped version focuses essentially to the theme, “modern-day chivalry” as its inspiration.
In addition to T-shirt as its main product, it also offers customized accessories.
